Discover. Explore the story. Buy Black.

AS SEEN IN ESSENCE

Evan Alexander Grooming

Empowering men to look good, feel confident, and invest in self-care.

Evan Alexander Grooming began when Co-Founder Brandon recognized a need for better information about beard growth, grooming, and maintenance. What started as an educational YouTube channel grew into a trusted community and online marketplace offering quality grooming products for men.

Today, Evan Alexander Grooming brings education, quality, and self-care together, helping men make grooming an intentional part of their everyday lives.

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ZERO WASTE HANDMADE ACCESsORIes

Akrasi Boutique


Akrasi Boutique is a zero-waste design boutique inspired by 1950s and '60s African fashion nostalgia, blending Ghana's rich cultural heritage with bold, contemporary style. Using remnant fabrics, exclusive African wax prints, and mixed materials like copper, brass, and vintage glass, Akrasi creates one-of-a-kind hair and clothing accessories — from headband ties and brooches to cufflinks and pocket squares — that are as intentional as they are beautiful. Rooted in the spirit of Kujichagulia — self-determination — Akrasi defines its own aesthetic on its own terms, reclaiming and honoring African tradition through every handcrafted piece. Shopping Akrasi means investing in a brand that knows exactly who it is and where it comes from.

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BeautyStat

BeautyStat is a high-performance skincare brand founded by cosmetic chemist Ron Robinson, a beauty industry veteran who spent decades developing products for powerhouse brands like Clinique, L'Oréal, and Revlon. After five years of lab work and five patents, he launched BeautyStat in 2019 with a breakthrough: the Universal C Skin Refiner — the world's first serum with 20% stable, pure vitamin C that never oxidizes. The brand has since grown into an award-winning skincare line carried by Nordstrom, Ulta Beauty, and more. In the spirit of Ujima — collective work and responsibility — BeautyStat proves that when Black excellence leads innovation, the whole community rises. 

Every purchase supports a founder who built his seat at the table from the ground up.

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Custom Hats & Designer Scarves  

Scarves & Fedoras

Scarves & Fedoras is a premium accessories brand offering a curated collection of handcrafted fedoras, designer scarves, fascinators, and caps made with quality sustainable materials. From custom wool-felt fedoras to 100% Italian silk scarves, every piece is designed to bring confidence, elegance, and individuality to any look — for men and women alike. As seen at Paris Fashion Week and New York Fashion Week 2022, Scarves & Fedoras proves that Black-owned luxury belongs on the world stage. In the spirit of Kujichagulia — self-determination — this brand defines its own standard of style and invites you to do the same.



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EAT AND DRINK INTENTIONALLY

The Food is Good

The Food is Good is a mindful food and beverage brand offering organic teas, gourmet spices, artisanal sauces, dressings, and beverage mixes crafted with clean, carefully sourced ingredients for people who care how they feel after they eat. Whether you lean traditional, keto, vegan, or just "trying to do better," The Food is Good, LC makes it easy to upgrade everyday meals with bold, globally inspired flavors — no complicated recipes required. With their Curious Buds Society community, First Taste Program, and flavor-matching quizzes, this brand is building more than a pantry staple — it's building a movement. In the spirit of Ujamaa — cooperative economics — every purchase supports a brand that believes good food should nourish people and community alike.

START YOUR FOOD JOURNEY HERE

The Ujamaa Edit

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