The Ujima Shop on KUUBOB

Ujima is one of the Kwanzaa principles KUUBOB is built upon The black-owned brands on this page means "that what one does to benefit others is at the same time a benefit to him/her".  We are an affiliate to these brands and receive a commission every time you make a purchase on these sites.  



Culture and Creativity for Kids

Sheni & Teni is an award winning brand that loves to see children develop their creativity and imagination whilst learning about new cultures (as well as their own). This Black-owned brand believes in vivid colours, varied landscapes and tribes across the continent of Africa should be represented in toys and games.

Visit Sheni and Teni

Afrocentric Gifts and Cards

The Extra Gift of Special

Express your love, appreciation, and celebration of African heritage with AfroTouch, meticulously crafted cards and gifts. Whether you're searching for the perfect birthday card, a heartfelt congratulations message, or a unique gift for someone special, AfroTouch has something for every occasion.

Akrasi Boutique Logo


Handmade. Unique. African.

AKRASI accessories are handmade in small batches with the highest quality wax prints to and attention to detail for styles you won't find anywhere else.

Click Here to Visit AKRASI


Jewerly Inspired by Africa and the Caribbean

Iṣura, pronounced 'ish-urah', translates to "treasure" in the Nigerian language of Yoruba. Iṣura is a brand that celebrates the beauty of the African diaspora, through stunning jewellery pieces. Each piece is beautifully crafted into the shape of African and Caribbean countries and Islands, as well as meaningful cultural symbols.

Celebrate, embrace and represent your culture and heritage in style with ISURA.

Click Here to Visit Isura

Bespoke Fine Jewelry

Kassandra Gordon Jewelry

A celebration of female empowerment. Each piece is designed to help women feel confident, powerful, and free.

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Afro Barbie Logo

Beautiful products for your skin and hair

Made for Black Queens

Afro Barbie is a tribute to the diverse and vibrant essence of black culture, offering a thoughtfully selected range of items that enhance both inner confidence and outer radiance.

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