Ujima Shop on KUUBOB

Ujima is one of the Kwanzaa principles KUUBOB is built upon The black-owned brands on this page means "that what one does to benefit others is at the same time a benefit to him/her".  We are an affliate to these brands and receive a commission every time you make a purchase on these sites.  



Jewellery Inspired by Africa and the Caribbean

Iṣura, pronounced 'ish-urah', translates to "treasure" in the Nigerian language of Yoruba. Iṣura is a brand that celebrates the beauty of the African diaspora, through stunning jewellery pieces. Each piece is beautifully crafted into the shape of African and Caribbean countries and Islands, as well as meaningful cultural symbols.

Celebrate, embrace and represent your culture and heritage in style with ISURA.

SHOP Isura

Streetwear from London

Clothing that Empowers

DS London Clothing is a fashion brand that empowers individuals by providing them with positive, encouraging, and motivational clothing. DS London believes that clothing is more than just a fashion statement; it is a powerful tool that can uplift spirits and boost self-esteem.

Akrasi Boutique Logo


Handmade. Unique. African.

AKRASI accessories are handmade in small batches with the highest quality wax prints to and attention to detail for styles you won't find anywhere else.

Click Here to SHOP AKRASI